New eHarmony service gives clients online wingman

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By Erin Kennedy By Erin Kennedy
By Erin Kennedy By Erin Kennedy
By Erin Kennedy By Erin Kennedy

PHOENIX -- In the world of online dating, it turns out that money may buy love.

Online dating site eHarmony is offering a new premium service that Wall Street Journal's Marketwatch is calling the "wingman" for the online dater. CNN correspondent Sunlen Serfaty spoke with Kaley O'Kelley on Good Morning Arizona Tuesday about the service.

For $5,000, eHarmony will give customers a dating specialist who acts as a personal counselor and matchmaker. It is the specialist's mission to find the right match for clients who in return don't need to do all the hard work themselves.

Dating specialists will sort through online profiles, hold Skype calls, and interview potential dates in person before the client meets them. Once finished with the initial work, specialists will present clients with their best match.

The new service combines the old-fashioned method of matchmaking with the modern ways of online dating sites. According to Marketwatch, if people are willing to pay, the service could be valuable.

About six years ago, another online dating site, charged between $1,500 and $3,000 for a similar service, but it was not successful.

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