New mother-daughter-owned vintage shop in Carefree offers treasures from the past

Posted: Updated:
Everything old is new again at Carefree's first-of-its-kind vintage shop, Sentimental Journey. Visitors who flock to the popular tourist town can now enjoy a day of browsing through a store full of treasures from the past. By Tami Hoey Everything old is new again at Carefree's first-of-its-kind vintage shop, Sentimental Journey. Visitors who flock to the popular tourist town can now enjoy a day of browsing through a store full of treasures from the past. By Tami Hoey
By Tami Hoey By Tami Hoey
By Tami Hoey By Tami Hoey
By Tami Hoey By Tami Hoey
By Tami Hoey By Tami Hoey

CAREFREE, Ariz.  -- Everything old is new again at Carefree's first-of-its-kind vintage shop, Sentimental Journey. Visitors who flock to the popular tourist town can now enjoy a day of browsing through a store full of treasures from the past.

The shop is the brainchild of mother-daughter team Norma and Ashley Hand. The pair combined their love of antiques with their strong business sense to bring Sentimental Journey to life.

Shoppers can find plenty of antique stores sprinkled throughout the Valley. But Sentimental Journey brings something unique and different to the Carefree community.

"I think what makes it special is that we have everything from vintage party dresses to vintage tools; something for both men and women," says Ashley. "The nice thing is that it's not all jumbled together. The store has a flow, and we really try to display things with different themes. If you like vintage cowboy, we have an area for that. If you like old books, we have a quiet little nook to sit and read."

The shop is closed on Thursdays and Fridays, and Norma and Ashley use those days to hit estate sales all over the Valley, scouring merchandise for the most eclectic and interesting finds to bring back to the store.

Shoppers coming in to browse will find a wide variety of items in all price ranges, from a bag of military buttons for a few dollars, to fully refurbished, high-quality furniture. The space is full of rare collectibles and often hard-to-find items, including books, housewares, and accessories.

Look no further for collectible postcards from all over the world. And go back in time as you leaf through collector's editions of magazines like Life and Time.

The vintage jewelry section is a shopper's dream. You can find necklaces, brooches, earring and more from many time periods. And if you've ever searched for some of those collectible toys, dolls and games from your childhood, this could be the place for you.

And if you're looking for Halloween decor, Sentimental Journey features a whole Halloween area set up, where you can check out some authentically scary props and costumes to spook up your home.

So take a step back into the past as you check out what this new store has to offer. The merchandise changes almost daily, so you never know what you'll find.

Sentimental Journey is located in the heart of Carefree, at 7171 East Cave Creek Road, suite LM.  That's on the corner of Cave Creek and Tom Darlington Drive, in the Mariachi Plaza. For more information go online or call 480-595-5473.