PHOENIX -- United Blood Services gave away a 2013 Passat S donated by your Valley Volkswagen dealers, and they did it on live TV.

 Ten names were drawn from the nearly 50,000 donors who visited United Blood Services June 1 - Aug. 31.  Each of the finalists was awarded a case with a key -- only one of which will start the engine of a 2013 Volkswagen. 

Robert Heslip, a longtime blood donor, was the lucky winner. He's not entirely sure exactly how much blood he has donated over the years.

"I never kept track," Heslip said. "I had a five-gallon pin at one point, but it wasn't about that. It wasn't about putting a pin on a hat and saying, 'Hey, look.'"

This is the fourth summer, the Valley Volkswagen dealers have partnered with United Blood Services to sponsor the "Drive Away a Hero" campaign.