Jobs Review - Vique Rojas Flick ChickPosted: Updated:
JOBS: evil genius
I can remember it like it was yesterday, though it was more than 20 years ago. The Creative Services (aka promotion and art department) here at 3TV got our first computer. It was a Macintosh. I was encouraged to ‘play’ on it. I was afraid. I was told that I couldn’t hurt it. Told something about monkeys couldn’t break it. I know that last part sounds like some hallucination but that’s what I remember. My fear was abated by the thought that maybe I could make my own custom party invitations on it, so I came into the office on a Saturday to ‘play’. I was going along when suddenly the screen went blank. I panicked when I couldn’t get any of the displays to come back. Just a plain blue screen. I left scared for my life and my job. Apparently, the Macintosh was safer with monkeys than me.
I didn’t lose my job and I had not broken our precious pioneer computer. But I tell you the story because it is at the very core (no pun intended!) of Steve Jobs’ computer revolution. His mission was to make the pc indispensible in every household. He knew that to do that it had to appeal to how a consumer would use it in every day, practical applications. Like making a party invitation.
So being a person who was introduced to the pc world via an Apple, I have always known he was a genius. What I didn’t know was how evil he could be. From the very first project he did with partner Steve Wozniak, “JOBS” was a manipulative liar and cheat. He was the idea man, but Wozniak was the man who made those ideas a reality. That first project netted them $5,000 but he told Wozniak that they earned $700 and promptly gave him his share of $350. Wozniak was wowed. Hey, he made $350!
“JOBS” chronicles the founder of Apple’s many battles and victories starting from his years as a college dropout. It is the biography of a technical giant that is amazingly free of too much jargon or IT stuff that would be over the head of its audience. Like all things Apple, “JOBS” is user friendly. Still there is enough material to illustrate what decisions and ideas made Steve Jobs unique and ahead of the pack at every turn. He worshiped the creative spirit even if he treated creative types like crap. Simply put he did not work well with others. In that regard he was legendary. He famously fired people and froze out others who were once his friends with no explanation.
Ashton Kutcher, while doing an incredible job of capturing “JOBS” funky gate and posture, somewhat fails at capturing his speech. But he looks the part perfectly as do most of the cast. Josh Gad is particularly endearing as the affable and equally genius Steve Wozniak. For all of “JOBS” drive he would never have revolutionized the world without Wozniak at his side.
So much of what “JOBS” did was all in his head. Director Joshua Michael Stern and writer Matt Whiteley do an amazing job of imagining all that imagination. There are subtle hints of everyday occurrences that were sure to spark the next best thing.
I wish I could say that this scathing portrait of an evil genius would turn me off of all things Apple but “JOBS” knew us all too well. He showed us a world that we can no longer imagine living without. And it all came from his imagination.
“JOBS” codes 3&1/2 Red Vines for being a fascinating portrait of the tech revolution
A preview of this movie was provided to me by the studio but it in no way affects my unbiased review.