Gas, food, lodging! New freeway signs will guide Valley drivers

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By Kevork Djansezian By Kevork Djansezian

PHOENIX -- Those recognizable blue signs lining Arizona's rural highways that advertise services ahead for travelers will now be coming to Arizona's metropolitan areas, according to the Arizona Department of Transportation.

Starting in November, logo signs that point drivers to food, gas and lodging will be installed along freeways in the Valley.

ADOT took over the rural logo sign program from a private vendor last summer. They have already identified 300 exits in Phoenix, Tucson, Yuma and Flagstaff where signs will go.

"These large blue service signs provide motorists with information about what's at the next exit: restaurants, fuel, hotels, attractions and other qualified business categories," said Win Holden, CEO of Grand Canyon State Logo Signs. "For businesses, logo signs are a very cost effective means for reaching customers who need their products and services right when they are ready to make a purchase decision."

Phoenix is ADOT's first project, and will include Interstate 17 and the Loop 101. More signs will be installed on the I-17 in December, and will eventually appear through the rest of the Valley.

Other cities will adopt the signs over the next few years.