LEGO KidsFest comes to Phoenix this weekend

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By Tami Hoey By Tami Hoey
By Tami Hoey By Tami Hoey
By Tami Hoey By Tami Hoey
By Tami Hoey By Tami Hoey
By Tami Hoey By Tami Hoey

PHOENIX -- It's a kid's dream come true: a football stadium filled with nothing but LEGOS! That's what's happening in Phoenix this weekend, as the LEGO KidsFest comes to the Valley.

The event is a traveling LEGO expo. It runs now through Sunday and is filled with interactive, creative and educational activities for the entire family.

KidsFest covers more than 150,000 square feet of space inside University of Phoenix Stadium. It will offer plenty of hands-on fun, interactive activities and play areas for all ages.

“Any family who likes to be inspired, get hands-on and have fun together won’t want to miss LEGO KidsFest,” said Vince Rubino, LEGO events manager.

Highlights include the LEGO Model Gallery, which consists of dozens of life-sized models made entirely from LEGO bricks. Don't miss Batman, Harry Potter, and a giant Sponge Bob. There's also a LEGO Games Arena, where you can roll the dice and try your luck at LEGO board games.

Don't miss the Race Ramps, where you build your own custom car, and race it down ramps against friends and family members!

Kiddos can test their building skills at Creation Nation, where they build their own custom creation to add to a gigantic map of the United States. We found kids making the Statue of Liberty to place in the Big Apple, and the St. Louis Arch, made by a 10-year old! Construction Zones also offer space for free build, play and display areas.

And who won't be tempted to dive into the Brick Pile, a giant pile of LEGO bricks? For many young visitors, the Brick Pile was the star of the show. It was packed with kids who were simply in LEGO heaven. Many were burying each other in piles of bricks, just like they would bury each other in sand on the beach. "I've never seen so many LEGOS in one place!" one young boy cheered.

LEGO Master Builders are also on hand all weekend to provide live demonstrations and activities. Chris Steininger is one of the seven LEGO Master Builders in the country. He showed off the new Lone Ranger display. "This is the first time kids are going to get to see this," he said. "This was literally finished last week."

There's something for every age at LEGO KidsFest, and even the little ones will have a great time. A LEGO DUPLO area allows younger visitors to explore their imagination through building with larger bricks.

And don't worry; there's plenty of shopping to be had. There's an on-site LEGO store with just about every set you can imagine. You can also purchase food, drinks and other souvenirs.

On tour since 2009, close to 500,000 people across the country have attended a LEGO KidsFest. Previous tour stops include Minneapolis, Boston, Austin, Cincinnati, Denver, Pittsburgh, Chicago, Milwaukee, Cleveland, Raleigh, Richmond, Louisville and Houston. Tickets for many cities have sold out with 25,000 to 30,000 visitors in attendance at each venue.

For more information, visit

Tickets cost $19 for kids ages 3-17, $19 for seniors, and $21 for adults. Kids two and under are free.

Saturday, July 13, 2013
Session I: 9:00 a.m. – 1:30 p.m.
Session II: 3:00 p.m. – 7:30 p.m.

Sunday, July 14, 2013
Session I: 9:00 a.m. – 1:30 p.m.
Session II: 3:00 p.m. – 7:30 p.m.

University of Phoenix Stadium
1 Cardinals Drive
Glendale, AZ 85305