Suns slip on 'satisfaction guaranteed' night

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By Catherine Holland By Catherine Holland

PHOENIX -- In the midst of a lackluster season, the Phoenix Suns are grabbing headlines for making NBA history.  The team promised fans “satisfaction guaranteed” or their money back on Thursday night’s game against the Dallas Mavericks.

The Suns came within a buzzer-beater of the Mavericks, falling 97-94 in a tough-fought and entertaining game.

In a sport where success is measured in wins and losses, one would think that “satisfaction guaranteed” would mean notching a “W.”  But team president Jason Rowley said the concept was actually developed after an overtime loss to the Chicago Bulls, when Rowley and his cohorts noticed people still having a good time despite the score.

With the team rebuilding after losing star point guard Steve Nash to the Los Angeles Lakers,  Rowley said it’s about showing fans that the Suns still offer plenty of value for their entertainment dollars.

“We just decided, you know what, this is a great opportunity to get people out here and just get them reacquainted with the team,” Rowley said.  “Get them used to coming out here and understanding how great it is watching live NBA basketball.”

Money-back guaranteed night came with plenty of pressure for the players, facing off against rival Dallas.

“You always gotta put out 100 percent effort, you gotta play smart,” said Jared Dudley, guard/forward for the Phoenix Suns.  “And you always want to put on a show for the fans.  The fans pay their hard-earned money. They work hard for us, so it's only fitting for us to work at our jobs as hard as they do at theirs.”

Shortly before game time the 19,000 seat U.S. Airways Center was nearly sold out.  With average attendance threatening an all-time low, it didn’t hurt to use satisfaction guaranteed night to fill the stands for a nationally televised game on TNT.

When asked what would happen if all those people wanted their money back after the game Rowley said that’s fine, adding, “No questions asked.”