Armed robbers target woman at bridal store with her son just feet away

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By Andrew Michalscheck By Andrew Michalscheck

PHOENIX -- A pair of robbers held up a woman at a bridal store, while her young son was just steps away.

Alma Primero, 32, was working alone at the El Palacio Bridal and Tux shop on 30th Avenue and McDowell on Wednesday when a well-dressed couple came in.

Like most days, Primero's 4-year-old son Hector was with her.

Primero asked if the couple needed help, and when they said no, she went to the back room to do some work.

"The guy went right away to the back and he held a gun to me and told me he was holding me up," said Primero.

Primero says the man grabbed her by the back of the shirt and began threatening her.

"He'll shoot me if I move, not to move and he kept pressing the gun into my back," she recalled.

Meanwhile, her son was a short distance away.

"I looked up and I saw him in shock and I told him, 'they're just playing son. They're playing, they're my friends, it's just a joke, it's not for real' I told him," said Primero.

The man grabbed cash from the register in the back room, while his female accomplice was out front swiping tiaras and jewelry worth more than $1,000.

The man tied Primero up with rope before leaving the store.

Police say the pair, a young Hispanic couple in their early 20s, possibly drove off in a newer model four-door, grey Nissan with tinted windows.

If you have any information about the crime, call 480-WITNESS to leave an anonymous tip.