3TV Community Letter - March 2012Posted: Updated:
PHOENIX--3TV is dedicated to being an influential part of Arizona’s Family.
Our community outreach expands past our airwaves and into the lives of our viewers -- at their schools, supporting their causes and contributing our support to each and every member of Arizona’s Family.
As a station, we invest our time in causes that are close to our heart, and sponsor events and organizations that make an impact in the state.
The motto of “Arizona’s Family” is demonstrated by our talent and their participation in various events, supporting hundreds of organizations that make Arizona a better place.
Together we can make a positive difference in the support every member of “Arizona’s Family”.
On Air Talent Activities;
March 1 and 2 – Read Across America featured three of our talent, Carey Pena, Ryan O’Donnell and Yetta Gibson. Across the valley our talent read books to school children and their families encouraging to pick a book and read! Carey read to 85 students at the Glen F Burton Library in Glendale, Ryan read to Cocopah Elementary in Scottsdale and Yetta read at the Madison Rose Lane Pajama Party to over 350 people! Carey and Fields Moseley supported Florence Crittenden by hosting their Teaming Up for Kids Luncheon and helped them serve young girls in need.
March 3 – Yetta put her walking shoes on while she emceed the Make a Wish of Arizona’s Walk for Wishes event with over 1,000 participants.
March 4 – “Building a better community one Taste at a Time” Carey hosted the Arc of Tempe’s annual event raising $32,000 with 300 people attending.
March 10 – Javier Soto played host to Children First Academy’s “No Place Like Home” fundraiser while Steve Ryan was on the mound at Alliance Brokers “Get on BASE softball game.” After throwing out the first pitch in front of 150 fans by the end of the game almost $4,000 was raised.
March 17 – 3TV was out in full force! April Warnecke hosted the Red Wagon fair benefitting the Christ Child Society of Phoenix. Good Morning Arizona Team Kaley O’Kelley and Javier joined forces and hosted Compassion For Fashion putting animals and styles together for the Arizona Humane Society. Ryan used the luck of Irish to lead the City of Phoenix Saint Patrick’s Day Parade.
March 18 – Gina Maravilla hosted “Broadway in the Hills” raising funds for the Fountain Hills Community Center.
March 20 – Carey hosted the Central Arizona Shelter Services Breakfast. CASS is dedicated to moving life forward one family at a time. 272 people came to the event and raised over $62,000 at the Arizona Biltmore in Phoenix.
March 24 – April walked for the Muscular Dystrophy Association and played host of the MDA Walk at Tempe Town Lake.
March 25 – Acting as a food critique, Steve Ryan took part in the East Valley Boys & Girls Club‘s “27th Annual Bon Vivant. 3,000 people attended the event which raised $165,000.
March 26 – Bringing 3TV community events to a close, Tess Rafols hosted the ‘Excellence in Education” awards put on by the Tempe Diablo’s. Guest speaker at the event, which honored Arizona educators, was Presidential Medal of Freedom and Valley resident recipient Gerda Weissmann Klein.
In total our talent helped raise over $263,000 for valley charities.
As Arizona’s Family Station we offer personal guided tours of our properties. Tours offer an inside look at what makes 3TV the most watched television station in Arizona.
Our station ambassador, Christina Duggan, leads select members of Arizona’s Family through a one hour educational tour explaining the inner workings of 3TV, CW6 and azfamily.com.
During the month of March a local Daisy Troop toured 3TV as did students of a TV News class from Scottsdale who pitched their own story ideas and received words of encouragement from our on-air talent.
Carey and Fields were guests of honor at our first 3TV Student Talk and Tour.
The news anchors spoke with students in Arizona State University’s Associate Press of Television and Radio Association club about their experience in TV news and how social media can be used to utilize their brand of communication.