Insight Bowl fans take over Tempe

Posted: Updated:

TEMPE, Ariz. -- Bowl mania has arrived in Arizona.

The Insight Bowl, the first of two bowl games, kicked off Friday night bringing an influx of fans from the Midwest to the Valley.

Oklahoma University's Sooners took on the Iowa Hawkeyes in the 23rd annual bowl game.

It is the second Insight Bowl appearance for both teams.

City officials expect fans to spend big and deliver an economic boost to Tempe.

Many of the fans will stick around for the Tostitos Fiesta Bowl on Jan. 2, when Stanford faces off against Oklahoma State.