Local businesses offer alternative to madness of Black Friday

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PHOENIX -- If fighting crowds to snag a deeply discounted flat-screen television isn't your thing, there's an alternative.

On "Small Business Saturday" hundreds of Arizona stores will offer discounts and deals to encourage people to shop locally.

It takes place Saturday, Nov. 26, the day after Black Friday.

Small Business Saturday is a national movement started by American Express last year to help smaller shops stay afloat during the holiday season.

In Glendale, Danica Coral, the owner of the Pink House boutique, says she plans to offer a free gift with purchase and a 10 percent discount on all merchandise for the event.

Around the corner at the Glendale Shoe Company, owner Bud Zolok will offer a buy-one-get-one-half-off promotion to try to draw customers in.

Zolok says it can be difficult to compete with big box retailers around the holidays, so his staff tried to offer a unique experience.

"We have to do things a little bit different, and most of it is customer service,"  Zolok says.

Coral says she offers merchandise shoppers can't necessarily find at mainstream retailers.

"We go out of our way to bring you exactly what we are dying over, whether it's a painting or clothing or something we've got that's locally handmade," she said.

American Express is offering their cardholders a $25 credit on their statements for people who shop at participating local businesses on Saturday, Nov. 26, but you much register on their website in advance.

To see a list of participating stores visit Small Business Saturday online.

To register for the AmEx rebate, visit this Facebook page.