Hey ladies! Give Mathew Blades your Bras for a Cause!

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PHOENIX – Radio personality Mathew Blades is asking women all over the Phoenix metro area to give him their bras.

It might sound creepy when put that way, but it’s not. It’s all part of Mix 96.9’s second annual Bras for a Cause and it has one goal – get people talking about breast cancer. How?

“We do it by creating a huge wall of bras, which sends both a message of hope but also serves as a reminder that we are all in this together,” wrote Blades on the Mix 96.9 website.

On Friday, Oct. 7, Blades and Mix 96.9 will “bra-cast” live from Tempe Marketplace all day long – 5 a.m.-6 p.m. -- and they want to collect as man new and gently used bras as possible.

By 8 a.m. Friday, Blades and his team had already collected an estimated 3,000 and raised the massive wall of bras for all to see. Dangling between a pairs of cranes, the wall of bras was clearly visible to drivers on Loop 101 and Loop 202 as they passed Tempe Marketplace.

Throughout the day, Blades, who will be sharing with spotlight with a ginormous 6-foot-tall pink bra, will introduce listeners to women who have survived breast and those who are battling it right now. Their stories are nothing short of incredible – sometimes heartbreaking, but always inspiring.

Last year, Bras for a Cause collected more than 2,100 new and gently used bras from Mix 96.9 listeners. Those bras were dry-cleaned and donated to the Sojourner Center. That's where the bras displayed today will go. Sojourner Center provides shelter and support services to those affected by domestic violence.

October is Breast Cancer Awareness Month, which means it’s the perfect time to remind people that with the exception of skin cancer, breast cancer is the most common cancer among American women. It’s also the second leading cause of cancer death in women.

Right now there are more than 2.5 million breast cancer survivors in the U.S.

For more information about Bras for a Cause, visit Mix969.com.

Coming up this weekend...

On Sunday, thousands of people will converge on downtown Phoenix for the 2011 Komen Phoenix Race for the Cure. The event features a 1 mile run/walk, a 5K walk and a 5K run.