Water - Use It Wisely

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By Lori Hollenback By Lori Hollenback

Water – Use It Wisely, the water conservation outreach effort born in Metro Phoenix, Mesa and Scottsdale AZ, started a campaign in 1999 to promote an ongoing water conservation ethic among Arizona's rapidly growing population. Since then, Water – Use It Wisely steadily gained momentum, leading to the formation of a central Arizona regional partnership that includes the cities of Phoenix, Mesa, Scottsdale, Chandler, Fountain Hills, Glendale, Peoria, Tempe, Avondale, Surprise, and Queen Creek. Additional partners include the Arizona Municipal Water Users Association, Global Water Resources, Arizona-American Water Company, and the Salt River Project. The campaign gained statewide partners, and even spread nationwide boasting more than 400 national partners.

The goal of Water – Use It Wisely is to provide simple water-saving tips and resources individuals can easily apply to their everyday lives. Now the focus is shifting outdoors, where up to 70 percent of water is used and much of it is often wasted.

The campaign has come a long way since its beginning and consistently moves forward to identify ways to give water conservation a fresh new energy. Water – Use It Wisely created the Online Home Water Challenge, which is an animated short video that provides information on water conservation facts and easy tips that will help you save water inside and outside the home. The campaign continues to grow and focus on engagement and participation. After all, the tagline to the campaign is “There are a number of ways to save water and they all start with you.”

If you would like to find out more about the campaign or join the cause as a partner or sponsor, please visit Water - Use It Wisely online or email us at jointhecause@wateruseitwisely.com.

More water saving tips:
> Water saving products
> Landscape watering guide
> Saving water in the office