KTTU "In Focus," Sunday, 10/16/11, 10:30 AM

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By Bryce Potter By Bryce Potter

Host Bob Lee interviews Elizabeth Campbell, Executive Director, Reading Seed, and Marianne Freitas, Rotary Club of Tucson.  The Reading Seed program was born in 1995.  The goal of the program is to teach all children in Pima County in the first through third grades to read at or above grade level.  

Campbell says the program recruits and trains volunteer reading coaches who go into the elementary schools in Pima County to help children learn to read.  She says the volunteer reading coaches work in an elementary school chosen by the volunteer from a list of schools needing reading coaches.  She says volunteer reading coaches go through a 3 hour training workshop and then commit to 1 hour each week during the school year.

Campbell also talks about The Tucson Literary Movement, a merger of five literacy organizations that was official as of July 1, 2011. The merger came about partly because these groups got to know each other through collaborative projects of the Literacy for Life Coalition.The five groups now operate as programs of the Literacy Movement and share one 501c3, one board, one budget, and each program retains its current name, branding, services, and employees.

Freitas talks about the Rotary Club support for the program.  She says the Club has one major fund-raiser each year, the “Tucson Classics Car Show,” which supports several youth programs in Tucson, including Reading Seed. She says this year’s event is October 22 at St. Gregory’s Prep High School. She says in addition to hundreds of beautiful classic cars on the grass field, there will be live entertainment, a children's play area and a food court.