Project 121: How you can help animals in need

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By Catherine Holland By Catherine Holland
By Catherine Holland By Catherine Holland

PHOENIX – There are just hours to go until the Project 121: Action for Animals pet telethon on 3TV.

“On an average day, the Arizona Humane Society takes in 121 animals, many of whom are with us today,” explained Bretta Nelson of the Arizona Humane Society. “Project 121 is really to raise awareness for those animals and the life-saving programs and services that truly give them a second chance at life.”

3TV has teamed up with AHS for Project 121 to raise not only awareness, but also much-needed money.

AHS is a non-profit organization that relies completely on donations from the community. It does not receive any government funding for its trauma center, its Emergency Animal Medical Technicians™or its spay/neuter clinics.

There’s much more to caring for homeless animals than many might think. It not simply feeding them and making sure they have enough water.

“It’s not as easy as getting them to the adoption floor,” Nelson said.

Many animals need to spend some time in foster care before they can put up for adoption. Some require medical care that can range from standard vaccination to treatment for a basic cold to major surgery.

All of the animals that spend time in the care of AHS -- 44,000 each year -- are spayed or neutered before they go home with their new families. They're also up-to-date on their vaccinations.

One of the best ways to get involved and help these animals is to adopt one (or more), but that’s not always possible.

Nelson said 85 cents of every dollar donated goes directly to the animals.

Last week,  VCA Animal Hospitals pitched it to stretch your dollars by matching online donations up to a total of $10,000.

During Saturday’s telethon, Scottsdale-based GoDaddy is stepping up to match donations up to $150,000.

To learn more about Project 121 or to make a contribution, visit You also can make a donation at any AJs Fine Food Store, which has named AHS their PIN pad donation partner through Saturday, Aug. 27 to generate donations at the point of purchase for AHS' programs and services.

Tune to 3TV on Aug. 27, 12:30 p.m. to 2:30 p.m. for the Project 121 Pet Telethon, a 121-minute broadcast featuring amazing stories of animals.