Wallow Fire: Social media essential to coverage

Posted: Updated:

PHOENIX -- Social media is changing the world, including the way news like the massive Wallow Fire burning in Eastern Arizona is covered.

KTVK Director of Digital Media Jim Carr sat down with Scott Pasmore Friday morning to discuss the impact of social media on coverage of the Wallow Fire, including azfamily.com's social media initiatives to get residents affected by the fire the essential information they need.

3TV and azfamily.com have set up special Facebook and Twitter pages dedicated solely to wildfire coverage.

Facebook: Arizona Wildfire Support

Twitter: @ArizonaWildfire