Professional kiteboarder Shawn Richman

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PHOENIX -- It's the latest in extreme sports -- kiteboarding.

It's a favorite of Richard Branson, who holds an annual kiteboarding convention on his private island.

Former presidential candidate John Kerry gave it a go during his campaign.

One of the best in the world, Shawn Richman, stopped by 3TV Tuesday morning for a sit-down with Tara Hitchcock. He said 10 percent of the sport is the board work. The rest is knowing how to harness the power of the wind with a kite.