Russell Brand, James Marsden & Kaley Cuoco Hop

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PHOENIX – When you think of English comedian and actor Russell Brand, chances are you probably don’t think of family films.

While you might already know Brand from his somewhat crude humor in “Get Him to the Greek” and “Forgetting Sarah Marshall,” he was also the voice of Dr. Nefario in the animated film “Despicable Me.” Now he’s the voice of E.B. – the teenage son of the Easter Bunny – in the new movie “Hop.”

“When I’m this rabbit, I’m more or less me, but I just eliminate adult interests,” Brand explained.

“With Russell Brand as the voice, it’s definitely got an edge,” said co-star Kaley Cuoco, who also stars on the hit TV show “The Big Bang Theory.”

Rather than hop in his father’s footsteps as the next Easter Bunny, E.B. wants to be a drummer in a rock band, which is why he runs away to Hollywood.

James Marsden, who played Scott Summer/Cyclops in the X-Men movies and the prince in “Enchanted,” stars as Fred O’Hare, the grown-up, out-of-work slacker who accidentally hits the wayward E.B. with his car, and then takes him in to recover.

“When I think about the idea of being in a movie like this, it’s exciting because I have kids,” Marsden said. “I sort of do it for them, whether they appreciate it now or later …. I kind of like to cut loose and have a good time every now and then.”

As you might imagine, E.B. is neither a quiet patient nor a good house guest. Between his antics and the attempted coup d’état by the Easter Chicks, the plot thickens until E.B. and Fred have to work together to save Easter.

“Hop,” which is rated PG for some “rude humor,” opens on Friday.