'The Maybelline Story' by Sharrie Williams

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PHOENIX -- "The Maybelline Story: ...and the Spirited Family Dynasty Behind It" celebrates the origins of an iconic American brand, chronicling the rise of a multi-billion dollar business from a kitchen stove fire that singed a woman's eye lashes and brows.

Author Sharrie Williams, whose great uncle launched Maybelline in 1915, sat down with Tara Hitchcock to talk about her new book, which is as much a family memoir as it is a business success story.