Tucson businesses happy with NCAA tournament crowds

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TUCSON, Ariz. -- It's been six years since the NCAA last came to Tucson.  With less than two days to go before tip-off, local businesses are ready for the crowds.

The games haven't started, but at Frog & Firkin, waiters already on the move, busy dealing with the influx of college basketball fans making their way to Tucson.

"We're hoping this is the calm before the storm," said Frog & Firkin owner Jody Raetzman.

The NCAA's return to Tucson couldn't have come at a better time.

"This time its usually a slow week because it's spring break and students have left," said Raetzman.

Students are gone, but visitors are driving in.

"We filled up quite quickly," said University Marriott Sales Manager Ryan Bunker.

The hotels closest to campus are completely booked through the weekend.  And they've been that way for several months now.

"It's a great thing for Tucson.  It's a great thing for the hospitality industry.  You know, the hotel is busy which means housekeeping is busy, the restaurant is busy.  It's good for the overall economy," said Bunker.

Restaurants, shops and bars along university and across town agree, the more the merrier.

Because the more people come, the more money they spend.

The University of Arizona has commissioned an economic impact study to see how much money comes from this week's games.