Social media essential in wake of Japan earthquake, tsunami

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SCOTTSDALE, Ariz. -- Social media and the Internet are playing essential roles in the aftermath of the natural disasters in Japan. Not only are they allowing loved ones to communicate, they are also helping get much-needed donations to the hardest-hit areas.

Tyler Baldwin talked to a Scottsdale firefighter from Japan who was able to find his mother, who still lives there, thanks to e-mail and a cell phone.

Nicole Underwood of the American Red Cross Grand Canyon Chapter said aid organizations quickly turned to popular social media site like Facebook and Twitter to help those in need.

Click here to find out how you can help victims of the fifth largest earthquake in history.

More resources

Google's Person Finder -- More than 70,000 profiles have already been uploaded.

If you would like to help, you can turn to the following social media resources:

http://twitter.com/redcrossgcc

http://www.facebook.com/redcrossgcc

Youtube's top trending video can give you a closer look at the devastation:

http://youtube-trends.blogspot.com/2011/03/on-scene-footage-japan-earthquake.html