Behind the Scenes: The making of a promo

Posted: Updated:
By Jim Carr By Jim Carr

What does it take to produce a 60 second station image promo for the valley’s number one morning news and information show?  Well come along with me, Vique Rojas, for a behind the scenes peek at 3TV’s Good Start campaign!  While our cameras were rolling, I was clicking away to show you the stuff you won’t see on air and to introduce you to the names behind the faces and some fun facts about the places.

>> View the premiere of the 60-second promo
>> Behind the scenes photos
>> Fun facts

Our Crew
Bill Ottinger - Writer/Director/Executive Producer
Shane Sisson - Director of Photography/Producer/Offline Editor
Vique Rojas - Line Producer/Producer/Behind the Scenes Content Producer
Ryan O’Connell - Editor
Bill Kohler - Gaffer

Our Equipment
2 Sony XDCAM HD camcorders that record to disk
Note:  Time-lapse was shot at one frame per second

Our Shoot Schedule
The entire spot was shot over a two week period in mid-December.
In one week we shot all our ‘viewer’ images.  These were half day shoots that started anywhere from 6AM-7AM and lasted until 11AM-Noon.

Director of Photography, Shane Sisson, also went out solo for 5 mornings to catch Time-lapse footage across the city.

These locations were:  The Point of View Tapatio, the overpass bridge at edge of F.Q. Story Historic Central Phoenix Neighborhood,
The Arizona Flag sculpture featured was at Eastlake Park on 16th Street and Jefferson.

A 6th half day shoot took place at the Royal Palms resort for Tara, Scott, Kaley and April.

A 7th day shoot took place at the 3TV studios during “Good Morning Arizona” to capture our talent doing what they do best!

Our “Voice”
Joe Bousard

Our “Music”
Post scored by David Miller from IdeaFarm.  David is responsible for many of 3TV’s custom songs spanning more than 2 decades!

Audio Production Studio
Big U

Edit Equipment
Final Cut Pro 7
Mac Pro
Adobe After Effects