New girl to be revealed in Super Bowl ad

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PHOENIX -- People who know GoDaddy CEO Bob Parsons say this is the first time he has been able to keep a secret.

The Scottsdale-based company, which has become known for its controversial racy Super Bowl ads, will introduce its new GoDaddy girl this Sunday.

Tara Hitchcock talked to Parsons about why he's willing to spend so much money during such a big weekend.

GoDaddy has three ads that will air Super Bowl Sunday. The first will air during the pre-game, and the new GoDaddy girl will be revealed during the first quarter. An hour before the game, you can visit GoDaddy's website for a preview.

According to Parsons, GoDaddy had a 16 percent market share when it first advertised during the Super Bowl in 2005. A week after that commercial, GoDaddy's market share jumped to 25 percent. Today, GoDaddy have more than 50 percent of the market.