'Un-Google' yourself if search results hurt your business

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If you find untrue things posted about you our your business online - what do you do? That's what happened to a local business owner who contacted 3 On Your Side's Carey Peña.

Mark Macias from KillTheStory.com says:

1) Understand the difference between libelous, slander and opinion. If a blogger writes that you are scum, you can't take legal action to bring down the story. If the blogger writes a factually inaccurate article that accuses you of wrongdoing and harms your business, you can bring down the article through legal action. And you don't always need an attorney for this. Sometimes a strongly worded letter is enough.

2) Go after the power brokers or the people who finance the publication. Do a quick google to find out who owns the website or publication. Most people contact the writer when a negative article is published. This is not effective, similar to complaining to the sales clerk when the cashier gives you the wrong change. Your letter needs to state why this article is inaccurate and how it has financially harmed your business.

3) Don't wait. Go after the website's owners immediately. The longer the website is up, the more time search engines have to index the web page.

4) Google will stop indexing the website if you can prove the website displays private personal information like social security numbers, however you need to make a case to them if it involves other matters.

5) Push the article off the first Google page with new content. You can accomplish this by writing your own blog or material and making sure it is indexed.

6) Once the page is removed, you need to write a letter to all the search engines to make sure the page is no longer indexed.