Bye-bye bland! Multiple uniforms game's new craze

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PHOENIX - The endless array of Oregon jerseys may seem like a marketing gimmick, designed to wring money out of loyal fans. But those multiple jerseys, along with the gloves, helmets and cleats that go with them, are becoming the latest weapon in the recruiting game.

Appearance matters to kids today, even on the football field. Oregon receiver Jeff Maehl says he likes knowing the Ducks will be wearing something different every week -- including a new look especially made for Monday night's BCS title game against Auburn.

And as anyone who's been around teenagers knows, what one's got, everyone else will soon want. Schools around the country are following the lead of fashion-forward Oregon, and asking uniform manufacturers for different looks.