Mesa Public Schools turning buses into rolling billboards

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MESA, Ariz. -- In an effort to help its bottom line, one of the largest school districts in the state is turning some of its school buses into rolling billboards.

As Javier Soto explains, Mesa Public Schools has had to cut its budget by $85 million over the past three years.

Sixty-five of the district's 454 buses will be wrapped with ads in the next couple weeks. "We opened this up and we did not know what the expectations were," said Kathy Bareiss, Mesa Public Schools spokeswoman. "We're crossing out fingers and will see what the success will be in the next couple of months."

Mesa Public School is not the first district to try this. The Scottsdale Unified School District has already put ads on some of its buses in an effort to raise money.

"We wanted to make sure we were good and ready, and had everything in place," Bareiss said. "We look forward to putting messages on our buses that are family friendly, that will be a good message in our community, and help our businesses, as well as the district."