Oro Valley considers temporary change to sign lawPosted: Updated:
It's hard for businesses to lure in customers if the customers don't know the businesses are there.
Oro Valley has some strict rules on what kinds of signs businesses can use, but in an effort to bring in more customers, those rules could change.
For many Oro Valley businesses, getting customers to find them can be a bit of a challenge.
"We're basically an impulse business and we are kind of tucked away. Without the proper signage its hard to get customers. A lot of people don't know where here they can't see it," says Oro Valley business owner Ryan Malone.
Help for those business may be on the way. The town council and mayor are considering a temporary sign code change.
"I think businesses are trying to reach for anything that's going to help them succeed . So the code itself, I'm reluctant ant to change the code itself but I'm all for trying to provide relief from the current economy," says Oro Valley Mayor Satish Hiremath.
Currently the town allows wall mounted signs on two sides of a building. Also signs that are illuminated must be turned off an hour after the business closes.
But if they were to change... "That means allowing certain signage and expanding the hours. We need to do something very quickly in the interim because some the businesses may not completely survive," explains Mayor Hiremath.
The question is.... Will the temporary fix work?
"I count it as a huge plus but you know ultimately there going to do what they feel is best for the community and we will abide by it," says Jarrod Hollenbeck.
The owners of the business say they could see a more than 60 percent increase in business with better signage.
"When people want to get a car wash they kind of have to see the car wash, otherwise they don't think about it," says Malone.
So what would the businesses like to see as a permanent change?
"The best thing. The best thing would be to have a sign that looks like our trademark for branding," says Jack Zieglar.
Work within your limits to do whatever you can to drive your sales you should kind of be allowed to do," says Hollenbeck.
The Oro Valley town council is expected to meet this Wednesday to discuss the issue. If approved the temporary change would go for about six months and then be reviewed.