Motorcycle Mall groundbreaking

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SCOTTSDALE, Ariz. -- Crews broke ground Thursday on what will become the first Motorcycle Mall in Arizona.

Bruce Haffner headed out to the site near Hayden Road and Frank Lloyd Wright Boulevard to chat with the man behind the project, GoDaddy Group Inc. founder and CEO Bob Parsons.

"What we're interested in doing is creating a destination for motorcycle enthusiasts," Parsons said.

Some amazing stunt riders entertained the crowd at the event.