The next generation 3D TV being developed in Tucson

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3D technology is all the rage these days And it's now making its way to people's living rooms, but researchers at the University of Arizona hope to one day take that technology one step further.

3D technology helped make Avatar the highest grossing film of all time.

And electronics stores call 3D technology the next revolution in home entertainment.

Typical 3D images generally require special purpose glasses, but researchers at the University of Arizona are working to make these 3D glasses a thing of the past.

Belgian-born Pierre Blanche is one of the researchers who's working to make it happen, "people are meant to look in 3D. that's the human nature."

A lab at the U of A's College of Optical Sciences has the ability to create holographic displays which, blanche says, will be the basis for 3D TV's without the glasses.

Think of the hologram scene in the original star wars as what they look to accomplish, versus what you'd see on a current 3D television.

"The image is fixed, you cannot see different perspective of image and with our system, you can do that," says Blanche.

The researchers are experimenting with a system where they can record a 3D image onto a film, erase it, and then replace it with a new one, "and if you write it very fast, what you got is a video rate, you get a hologram that moves, and you've got a 3D TV."

But it's a system that he says is still in the research and development phase, "so you don't need to delay buying that HD 3D TV and waiting for that technology, because it will be a long wait."

Pierre estimates about 10 years.