Business owner dies after being pinned under roll of carpet

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MESA -A Valley business owner is dead after being crushed by a 1,000-pound roll of carpet.

Jerry Price, 56, was the co-owner of Ace Flooring in Mesa. His business partner arrived at work Tuesday morning and found Pierce pinned under the fallen roll of carpet.

His partner used a forklift to remove the carpet, but Pierce was already dead.

Outside Ace Flooring friends held back tears as they told 3TV about the wonderful man they have lost.

Mesa police are conducting a death investigation, but they say this appears to be just a tragic accident.