Fiesta Bowl could generate $150M for state

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PHOENIX -- The Texas Longhorns and the Ohio State Buckeyes will face off in the Fiesta Bowl tonight.

Texas, Ohio fans ready for game

Die-hard fans have been in the Valley all week, and Arizona is reaping the benefits.

Organizers said this year's Fiesta Bowl could generate about $150 million, which is about what the Arizona Cardinals bring in during a regular season.

"People come here not just for sports," said Robert Zaragoza of Just Sports. "They obviously have to eat. They have to stay somewhere. They have to rent a car."

Wile some fans have said they won't spend as much as in past years, they still plan to buy a souvenir to prove they were here.

Kickoff is at 6 p.m., at University of Phoenix Stadium.