State snuffs anti-smoking ads aimed at kids, teensPosted: Updated:
PHOENIX -- In a last-minute decision, Arizona officials have put the kibosh on a series of anti-smoking ads geared toward kids and teens.
The television ads, which were slated to debut on Nov. 20, were part of a $900,000 campaign paid for by the state. The three 30-second ads, which were supposed to coincide with the American Cancer Society's Great American Smokeout, never made it to air.
State officials decided it wasn't cost effective to run the ads on television. Nearly $2 million had been budgeted for the air time.
Some health officials said the decision compromises the effectiveness of the campaign, which was in the works for two years.
While they didn't make TV, the ads are available online at various anti-tobacco Web sites.