Heineken offers travelers 'Departure Roulette'Posted: Updated:
Imagine going to the airport, canceling your destination plans and taking a different trip to a random location.
People are actually taking this exhilarating risk as part of Heineken's latest marketing campaign.
The company has set up a billboard at JFK airport, asking travelers to drop everything, push a button, and then the company assigns them a new destination. The trip is effective immediately.
Some travelers have taken unexpected trips to Cyprus, Laos, Portugal and Thailand.
Heineken is calling the game "Departure Roulette."
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