Reading this on a toilet? You aren't alonePosted: Updated:
Forget the whole "Honk if you (fill in the blank)" craze, if you are reading this while using the toilet - give me a flush!
A study released this week on the state of social media shows nearly one-third of young people on social media Tweet, Facebook, or whatever while they "go."
Thirty-two-percent of people in the United States aged 18 to 24 say they use social networking in the bathroom, according to a joint report from marketing research firms Nielsen and NM Incite.
But don't try to just blame this on young people.
More than one-fourth (28%) of those ages 25-34 are bathroom social networkers, as are 15% of those ages 35-44.
Both sexes are equally likely to use social networks in the bathroom, with 14% of them saying they do.
"Social media is truly everywhere in people's lives," says Deirdre Bannon, vice president of social-media solutions at NM Incite, a joint venture of Nielsen and consulting firm McKinsey & Co.
"It is so ingrained and has touched every facet of everything we do all day long. We are literally taking our phones with us to the bathroom and connecting on social media."
Time spent on social networks increased 37% over 12 months ago, according to the new report.
The report also found that 51-percent of US adults between 25 and 34 use social networking in the office. That is more than any other age group.
"People are connected at work because they are always on," Bannon says. "But part of it is they are tapping into that exponentially broader universe to get information about products, event sand brands. It has both the social component, as well as the informational aspect."
While personal computers remain the primary tools for logging onto sites like Facebook and Twitter, the report noted a significant increase in the use of cell phones and tablets as well.