SCOTTSDALE, Ariz. -- There's still an entire NFL season to be played to determine which teams will be representing the AFC and NFC in Super Bowl XLIX at the University of Phoenix Stadium, but the hotels those teams will be staying in are already known.
The Arizona Grand will host the champions of the AFC, while the Sheraton Wild Horse Pass, which hosted the Super Bowl-winning New York Giants in 2008, will once again host the NFC representative.
Back in 2008, the Westin Kierland played host to the New England Patriots when they represented the AFC in Super Bowl XLII. Liz Franzese, the hotel's director of sales and marketing, said the accommodations took a lot of planning.
"Especially for an event like this, it's not just the players and the coaches," Franzese said. "It's all the VIPs that they bring with them, so everything sort of has to be elevated."
While the Westin will still be booked full for the big game, Franzese said other guests don't require as much separate work as a full NFL team. While big business executives and VIPs might be in the hotel in February, they're able to be in public without difficulties.
"They certainly try to keep the players focused on what they're here to do and they try to limit the distractions," Franzese said. "The players, generally speaking, are not in the public areas. They walk the back of the house and they use the service areas."
While the mental image of Tom Brady riding a service elevator with unsuspecting hotel employees is entertaining, it's easy to see how that level of privacy can be challenging to maintain for hotels. Franzese said host hotels also have to be able to provide their expected level of fun and luxury for the teams' guests, while providing total protection for the players and coaches.