CHANDLER, Ariz. -- Former Cardinals' players Kwamie Lassiter and Frank Sanders have teamed up for a football clinic, making sure that the Valley's youngest football fans enjoy the buildup to February's Super Bowl.
The event was sponsored by the NFL through their Play 60 campaign, a program that promotes exercise and an active lifestyle for kids. Sanders said the key to helping kids get active is to keep things exciting.
"The best thing kids need is energy," Sanders said. "They need to see positive energy. They need to see that you're excited about what you're about to show them."
The camp at the Sheraton Wild Horse Pass resort was just one of many clinics and mini-camps expected this year. The Arizona Super Bowl Host Committee and the Gila River Indian Community partnered to promote kids' health and fitness.
"The NFL and the Cardinals have done a great job of putting together a marketing plan that allows the kids to feel like they're wanted or needed in youth sports," Sanders said.
Much like the lasting economic impact the Host Committee is hoping will result from the Super Bowl, the committee wants to see lasting change in keeping kids active. David Rousseau of the committee said the goals of the group's effort don't stop at the big game.
"For all of us that have been working on this effort, we hope to have something to show for it well beyond February 1st," Rousseau said.
For more information about the upcoming Super Bowl and the efforts of the Arizona Super Bowl Host Committee, visit its website.