Arizona Super Bowl Host Committee unveils 2015 logo

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by Catherine Holland

Video report by Javier Soto

Posted on December 3, 2013 at 1:20 PM

Updated Wednesday, Jan 29 at 1:48 PM

GLENDALE, Ariz. -- It's still more than a year away, but preparations for the 2015 Super Bowl in Arizona are in full swing. The host committee unveiled the new logo Tuesday.

"It really marks us being on the clock -- 425-day countdown," Jay Parry, CEO of the Arizona Super Bowl Host Committee, told 3TV's Javier Soto Tuesday morning. "[The logo] is an important icon for what the Super Bowl stands for."

The logo was designed to showcase University of Phoenix Stadium while conveying the beauty of Arizona and everything it has to offer.

"The modern logo captures the essence of Arizona with a custom typeface that is clean and contemporary and highlights the silhouette of the state-of-the-art University of Phoenix stadium, the emblematic desert horizon, and incorporates classic gridiron elements linking it to football and the NFL," according to the host committee. "The color palette combines the rich tones of the desert at sunrise and sunset and the steely gray of the striking stadium, with the orange-red also providing a connection to the Arizona Cardinals, a vital partner of the Super Bowl Host Committee."

"It's intended really to be a showpiece and make a statement about Arizona," Parry said.

University of Phoenix Stadium will host Super Bowl XLIX on Feb. 1, 2015.

Glendale hosted the New York Giants and the New England Patriots for Super Bowl XLII in 2008. With a history-making fourth-quarter drive, the Giants won 17-14.

For more information or to become a volunteer, check out AZSuperBowl.com.

 

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