TEMPE, Ariz. -- The Insight Bowl in Tempe has a brand-new name.
The game will now be known as the Buffalo Wild Wings Bowl.
Insight had sponsored the bowl since 1997 but decided not to renew its contract.
Before that it was known as the Copper Bowl and was played in Tucson.
This year's game will feature teams from the Big 12 and Big Ten conferences and is set for Dec. 29 at Sun Devil Stadium.