PHOENIX -- For the first time in 13 years, the Phoenix Suns are rolling out a new primary logo.
On Wednesday, the team debuted a new sunburst basketball logo over the words “Phoenix Suns.”
The 2013 edition features a black backdrop as opposed to the traditional purple. The new logo also uses a simplified basketball similar to the one used by the Suns from 1992 to 2000.
The Suns have also updated their “PHX” logo to feature modernized flames, uplifted wings, and a basketball similar to the one used in the primary logo.
Along with the two revamped logos, the Suns have also debuted a new “S” logo that they say is “perfect for merchandise and digital applications.”
The “S” logo will only be used when accompanied by another logo or design. The team says it will also be included as an accent logo on the new Suns uniforms, which will be introduced later this summer.
The “Suns” logo that was featured at half court last season will also be utilized as an accent logo.
“We are thrilled to roll out new logos which enhance the Suns brand and create an energetic feel that fans can get excited about,” said Suns’ president Jason Rowley. “The new look embraces the rich history and success of our organization, while offering our fans an update that was long overdue.”
The Suns said on Wednesday that orange will remain their primary color, while purple, black and gray will complete their color palette.
“Orange has resonated well with our fans in recent years,” said Rowley. “And while orange remains our most emphasized color, purple is synonymous with our legacy of success and is here to stay.”
A limited selection of merchandise featuring the Suns’ new logos is currently available at Suns.com.