Super Bowl host committee moves offices

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by Jayson Chesler

Video report by Tyler Baldwin

Posted on May 31, 2014 at 11:50 AM

PHOENIX -- The Super Bowl Host Committee has moved its office from Scottsdale to downtown Phoenix to make a bigger impression on businesses that could potentially come to Arizona.

The Super Bowl brings in thousands of tourists and millions of dollars in tax revenue, but its potential economic impact doesn't go away when the football fans leave. The big game also serves as an opportunity for high profile companies to come to town.

"When we plant the seeds, businesses come here during the Super Bowl," Jay Parry, the host of the Super Bowl Host Committee, said. "They see what we have to offer. They're not going to move the next day but we'll continue to cultivate those relationships and maybe they'll move in a year or two."

The committee's new office location at Renaissance Square in Phoenix could prove useful for when they attempt to lay that foundation with businesses.

"It's nice to be downtown where there's so much action and energy," Parry said.

When Arizona hosted the Super Bowl in 1996, the Host Committee convinced Avnet to move their headquarters to the state. 2008's hosting led to hundreds of millions of dollars, according to Parry.

The Host Committee will try to find even more success with the 2015 Super Bowl, which will, once again, be a major economic opportunity.

"It is interesting how much focus and power there is with the NFL and the Super Bowl brand," Parry said.

The Super Bowl will take place on February 1, 2015 at the University of Phoenix Stadium in Glendale. Downtown Phoenix, however, will host Super Bowl Central leading up to the game itself.

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