SCOTTSDALE, Ariz. -- While Glendale is home the Super Bowl itself and Phoenix is being dubbed Super Bowl Central, Scottsdale is expected to host Super Bowl Fan Fest, an event anchored by an ESPN broadcast.
The event would transform Scottsdale Fashion Square into a hub for fans leading up to the big game. Last year, a similar transformation happened along Broadway in New York for a fan fest in the week leading up to Super Bowl XLVIII in New Jersey.
However, getting in on Arizona's Super Bowl festivities will not come cheap. It will cost the city of Scottsdale nearly $1.5 million to host the event.
Today, the Scottsdale City Council will vote on contributing $475K in tax revenue toward the event. The money would be revenue from a tax on hotel stays that was earmarked specifically to fund event development.
It's estimated that the mentions ESPN will make of the city during its broadcast will be worth about $600K in marketing.
The Super Bowl will be played February 1, 2015 at the University of Phoenix Stadium.