LOS ANGELES -- Audi debuted an innovative App for the iPad called the “Audi A8 Experience” at the Los Angeles Auto Show on Friday. The app allows automotive enthusiasts to experience the new Audi A8 luxury sedan with the help of an Apple iPad.
The “Audi A8 Experience” features virtual ‘test drives’ that allow consumers to experience safety elements, like pre sense pedestrian motion detection, and engineering features, like Audi’s LED technology, engine efficiency, Audi Quattro AWD technology, demos of Audi night vision assistant, the MMI® touch pad and the 19-speaker Bang & Olufsen sound system. The “Audi A8 Experience” App for iPad is available for free from the App Store on iPad or at www.itunes.com/appstore/.
“Shopping for a car in today’s tech-savvy environment should seamlessly integrate into the way buyers shop for luxury items. With the level of technology in an Audi, a traditional walk around or test drive could not fully demonstrate the extent of the vehicle’s attributes. The A8 App showcases the technology under the skin – night vision assistant, the pioneering Audi Aluminum Space Frame, and more,” said Audi of America Chief Marketing Officer Scott Keogh.
The A8 App for iPad is part of the interactive “product theater” rolling out in select Audi dealers across the country. The product theater is a comprehensive product demonstration showroom environment consisting of iPad, the A8 vehicle and a custom-built sample table containing a variety of leather, wood and paint samples available for order in the A8.
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