Vans Custom Culture
Want to Participate in Vans Custom Culture?
Here's a step-by-step breakdown of how your school can participate in Custom Culture 2013:
1. Register your school
You must have a teacher or administrator register your school at www.vans.com/customculture beginning January 2nd. Only the first 1,500 schools will be accepted into the competition, and only one teacher from each school may register. Once your teacher submits your school's registration, they'll receive an automated e-mail with a link they'll need to click to confirm their registration. We'll be reviewing each school that registers daily for accuracy and legitimacy! Registration officially ends on February 11th at midnight EST.
2. Wait for your shoes
The teacher who registered will receive your school's shoes in February. Each school will receive four pairs of shoes: 106, Sk8 Hi, Slip on and Authentic. To prepare, download shoe templates at www.vans.com/customculture so you're ready to start designing as soon as they arrive.
3. Customize your shoes
Get busy customizing your four pairs of Vans! It's up to you and your teacher to decide how the shoes are customized and whether you work on them individually or in groups. Just remember, the design must be 100% original and cannot reference any celebrity likeness or copyrighted material. Each pair must align with one of the following themes: Art, Music, Action Sports and Local Flavor. Remember, Action Sports must reference sports that use boards or bikes (Skateboarding, BMX, Wakeboarding, Surfing, etc), NOT sports like soccer and football.
4. Submit your design
Once your shoes are complete, your teacher can go to www.vans.com/customculture/login to access their account using the password they created at registration and upload five images of the customized shoes (one image for each of the four pairs and one group shot). This group shot is crucial so make it good! Submissions will be accepted between February 25th and April 5th.
5. The Top 50 Semi-Finalists
Once all the submissions are in, Vans staff will narrow them down to a group of 50 semi-finalists (ten schools per region, five total regions). We'll announce that group and open up the site to public online voting on April 22nd.
6. Spread the word
If your school is one of the 50 semi-finalists, congratulations! Now it's time to spread the word to everyone you know to vote for your shoes online at www.vans.com/customculture. This online voting will determine the top five finalists. Voting will occur from April 22nd to May 13th.
7. The Top Five Finalists
The five schools as determined by online voting will be notified on May 14th and given a travel budget to fly to New York City for the Final Event. This event will include surprise celebrity judges who will decide the winner. The winner will receive a $50,000 grand prize for their art program and to sweeten the deal, the four runners up will each receive $4,000 prizes for their programs too. Our partner, Journeys, will also be awarding prize money to the school with the best Local Flavor themed shoe in the amount of a $10,000 donation to that school's art program.
Dr. Art Mollen
Dr. Mollen's practice is located at 16100 N. 71st St in Scottsdale. For more information call 480-656-0016 or log on to www.drartmollen.com.