WASHINGTON (AP) — The Grand Old Party needs to get with the times.
That's according to some Republicans who discussed the party's challenges after the GOP's electoral shellacking.
Some of the early prescriptions: retool the party message to appeal to Latinos, women and working-class people; upgrade antiquated get-out-the-vote systems with the latest technology; and teach candidates how to handle the new media landscape.
Almost everyone questioned about the Nov. 6 election seems to agree that a wholesale update is necessary for a party that appears to be running years behind Democrats in adapting to rapidly changing campaigns and an evolving electorate.
Interviews with more than a dozen Republicans at all levels of the party indicated that postelection soul-searching must quickly transition into a period of action.