Chicken & Waffles chips put Phoenix woman in the running for $1M prize

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GMAZ interview (and taste testing) by Kaley O'Kelley and Javier Soto

Posted on February 20, 2013 at 1:45 PM

Updated Wednesday, Feb 20 at 2:00 PM

PHOENIX -- For the first time in its 75-year history, Lay's potato chips, one of the marquee brands from PepsiCo's Frito-Lay division, introduced three new consumer-inspired potato chip flavors in stores nationwide.

Selected and created as finalists of the brand's Lay's "Do Us A Flavor" contest, Lay's Cheesy Garlic Bread, Lay's Sriracha, and the flavor submitted by Phoenix resident Christina Abu-Judom, Lay's Chicken & Waffles flavored potato chips were chosen from nearly 3.8 million fan submissions gathered between July 20 and Oct. 6, 2012.

The three contestants behind these finalist flavors are now vying for the chance to win $1 million in grand prize money or 1 percent of their flavor's 2013 net sales -- whichever is higher.

All three finalist flavors are now available for purchase at retail locations nationwide.

From now until May 4, consumers can vote each day for their favorite finalist flavor on the Lay's Facebook Page, via Twitter using the hashtag #SaveChickenWaffles, #SaveGarlicBread or #SaveSriracha.

There's also an option to vote via text message by texting "VOTE" to 24477 (CHIPS). Reply to Sponsor's text message with LAYS1 if you wish to vote for Cheesy Garlic Bread; LAYS2 if you wish to vote for Sriracha; or LAYS3 if you wish to vote for Chicken and Waffles. Multiple messages will be required for each Vote made via text.

The winning flavor will be revealed this May and will remain on store shelves following the completion of the contest.

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