LOS ANGELES (AP) — One hot topic at the annual meeting of the nation's broadcasters this week will be the "Zero TV" crowd and how to lure them back to the light of their television screens.
In a growing age of multiple devices, some people have had it with TV, network schedules and $100-plus monthly bills.
A growing number of them have stopped paying for cable and satellite TV service, and don't even use an antenna to get free signals over the air. They're using the Internet, sometimes via cellphone connections. The "Zero TV" label comes from the Nielsen Co., because such folks they fall outside the traditional definition of a TV home. There are 5 million today, up from 2 million in 2007.
Unless broadcasters can adapt to modern platforms, their revenue from Zero TV viewers will be zero.
The NAB show takes place in Las Vegas.