Free light rail, bus rides on New Year's Eve

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by Jennifer Thomas

Video report by Jared Dillingham

Posted on December 5, 2013 at 12:35 PM

Updated Tuesday, Dec 10 at 1:14 PM

PHOENIX -- Valley Metro is teaming up with Coors Light to provide free rides for New Year's Eve revelers in the Valley.

The partnership will provide Phoenix-area residents and visitors with free rides on the light rail and all bus routes beginning at 7 p.m. on Dec. 31 and continuing until 2 a.m.

"We're excited to help people ring in the New Year safely by bringing Coors Light Free Rides to the Phoenix area," said Gene Giron, Responsibility Initiatives manager for MillerCoors. "Our partnership with Valley Metro will take countless cars off the road and help ensure the holiday is memorable for all the right reasons."

"Maybe you've never used the bus before, maybe you've never used light rail, New Year's would be a great time to test it out," Phoenix Mayor Greg Stanton said.

Valley Metro is promising an "enhanced security effort" to deal with the crowds who may or may not be in the best mental and emotional state.

You can hop on anywhere the light rail or buses go in the Valley.

"By the way, it's not just for people that have had a little bit to drink," Stanton said. "It's for everybody. It's a free ride for every single person."

Route and schedule information is available at CoorsLightFreeRides.com, by calling 1-800-FREE RIDES or by texting FREE RIDES to 90464.

"This is a win and a great service for the Phoenix region," Stanton said. "Party-goers this New Year will be able to count on free and safe transportation to downtown and regional events, and I'm hoping to keep this service going for years to come."

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