PHOENIX -- AT&T is on a nationwide mission to teach students about the dangers of texting and driving. On Tuesday, they set up a simulator at NFL Yet Academy in Phoenix to drive home the message that "it can wait."
The timing couldn’t be more critical, as the days between Memorial Day and Labor Day have been dubbed the "100 Deadliest Days for Teen Drivers on the Road."
“As a company, we continue to invest billions in our network to ensure our customers have a fantastic mobile experience wherever they are,” said Jerry Fuentes, president of AT&T Arizona and New Mexico. “But now that we’re connected virtually anywhere, we need to be even more responsible.”
While at the school, students saw a powerful 10-minute documentary developed by AT&T, featuring real stories of individual lives that have been drastically altered - or even ended - because of texting while driving. Teens were also encouraged to take a pledge not to text and drive.
Texting ranks as the No. 1 mode of communication among teens, and those between the ages of 12 and 17 text 60 times a day on average -- up from 50 in 2009.
This becomes dangerous when teens hit the road with their phones since those who send text messages while driving are 23 percent more likely to be in a crash.