PHOENIX -- Imagine someone handing over the keys to a luxury automobile for the weekend with no strings attached, or a resort offering you a room absolutely free.
That’s exactly what happened to mom blogger Leah Segedie all because of her social media score.
“They came to me, which is really cool ‘cause, you know, I wasn’t looking for it," she said. "They just found me.”
Whether you know it or not, your online popularity is being ranked by websites like Klout and Kred and everyone’s assigned a number. The higher your number, the more influence you have online, and the more appealing you are to marketers.
“They believe these real world people could get the message out to their community and help amplify the message,” said Kred CEO Andrew Grill.
Over the last two years, more than 300 brands have offered perks to Klout influencers, including Disney, Microsoft, and American Express.
“Free upgrades on flights to movie tickets, product trials," said Zena Weist, social media expert. "The perks run the gamut and the higher your score, probably the better the perk is going to be.”
Businesses are looking beyond perks, too, from dating services using scores to match potential partners to a start-up bank making plans to consider scores for loan approval. Some recruiters are even checking out the scores for job applicants.
“The score can be a benchmark if the job has something to do with social media," Weist said. "If you’re connecting with people on the web, if you need to be influential.”
So how can you raise your current score? Experts suggest you start by sharing stories about topics you’re interested in on Facebook and Twitter. The more re-tweets and shares you get, the higher your score will rise.
“Be more useful, be more relevant," Grill said. "Talk to your community.”
Then seek out and follow like-minded people online.
“That way they’re going to share the information you put out and you can share the information they put out and all boats rise," Weist said.
And always be genuine with what you share.
“If you’re the person who’s all about the score, I mean, good luck," Segedie said. "Good luck to you. It’s never going to happen. So it’s like, what needs to happen first, you need to be that real person first. And the score will come. It will follow you.”
As for Segedie and her family, they love the perks they’ve already been given and are always on the lookout for more.
“If a contractor would call me and say, 'Hi, hey I’d love to remodel your house for free.’ You know, that would be fantastic too,” Segedie said.
Experts say it’s important not to get too obsessed with your score, which could go up and down daily, and aim for long-term growth instead.
The average person’s Klout score? It’s 20 out of a possible 100.
If you would like to know what your social media score is just go to www.klout.com.
Article courtesy of www.newspronet.com