TEMPE, Ariz. -- The inaugural Color Run race was held at the Tempe Town Lake Saturday and is now heading to major cities across the United States.
The 5K race sold out, which means 6,000 runners of all ages and speeds had a colorful experience crossing through each kilometer.
The new concept is the brainchild of some buddies who thought it should be fun to run. As racers run through each kilometer, they are greeted by a cloud of colorful magic dust. There are four separate color zones -- yellow, green, purple and pink -- along the route, plus the festival at the finish line.
There is a dress code for the event, and they're serious about it. Runners and walkers have to wear a white T-shirt at the beginning of the race. As participants make their way though the course, that white T-shirt (and the runner wearing it) will be gradually transformed into a colorful work of art.
Bruce Haffner shared his unique perspective on the colorful race from the Fort McDowell Casino News Chopper.
The post-race party is like none other with its participants launching an explosion of color in celebration of their accomplishment. The Color Run planners call it the Color Extravaganza.
"After the finish, participants are encouraged to stick around, get down, and see exactly how much color their individual person can contain," read TheColorRun.com.
One of the best parts about the Color Run is you don't have to be a hard-core runner to take part and enjoy it. The event is not timed and organizers encourage anybody to get involved.
"The Color Run is all about a color crazy day with friends and family," according to the sites FAQs. "Whether you are a casual morning mall walker or an Olympic athlete, the three miles of the Color Run course will be the most enjoyable real estate you’ve traveled in a very long time."
If you're concerned about the color and what it's made of, don't be. It's 100 percent all natural and perfectly safe. As for how the color gets on you, organizers say it's completely painless, described it as"like getting into a powered sugar food fight."
Proceeds from Saturday's run went to Banner Health Cardon Children's Medical Center.
While this year's event was limited to 6,000 participants, organizers expect to increase the capacity to 10,000 for the 2013 race.
For more information about upcoming cities and next year's Arizona event, check out TheColorRun.com.